From: Cornwall, UK
ORIGINAL: Erik Rutins
Ok, this is starting to get ridiculous. Who adjusts their UK prices downward? Every mainstream company I've dealt with in gaming does not do this?
Every distributor selling in the UK does. There's a price point of £29.99 above which they will not go. If that means EA getting fewer dollars per sale given the conversion rate, they live with it. Better a sale with $2 profit than no sale at all.
Exactly. I don't know where you get your ideas about the UK market from, Erik, but you need to revise them pronto. Marc is just as bad.. he claimed in another thread that major games publishers sold in the UK on a pound for dollar basis, something he was unable to back-up when challenged; unsurprisingly as it is completely untrue.
I won't speak for anybody else, but I'm not 'grumbling' about exchange rates. I've bought over 20 Matrix games over the last six years and, exchange rate wise, have taken the rough with the smooth. I'm merely explaining that if you believe that
UK prices for example are already affordable compared to many retail PC games
you are wrong, at least if "affordable" is to be interpreted as "competitively priced with". Your games are not, currently, competitively priced with mainstream releases on sale in the UK, or anything like it. You are sheltered to a significant extent in that, with the exception of the AGEOD stuff, very few 'proper' wargames are available off the shelf, but even so the sort of price differential I described in my last post will inevitably hurt your sales and hence profits, particularly in what is now a confirmed recession. Rather more so, I venture to suggest, than pricing according to market, at least for the duration.
< Message edited by Hertston -- 11/27/2008 7:40:23 PM >