From: Cornwall, UK
Just a little miffed to notice that VAT ("value added tax")was added to the price, after I had placed my order for CotD. Like every other Brit and Euro (I suspect) I had expected the price quoted to be VAT inclusive.
As you are Americans, and don't suffer this I'll let you off - but I will explain why we expect the price to be "what you see is what you get".
VAT is a consumer tax. The law requires that it is added to the price of goods or services by the company/person(s) selling them provided their business exceeds a set annual turnover. This tax is then accounted for to the Treasury concerned, but the business can deduct the amount of VAT that they have themselves paid to others during the same accounting period.
How does this relate to "Herts expects", you will be asking (if you aren't asleep yet). There are two ways in practice that prices are listed in catalogues, advertisements, store shelves, etc. The first is when the anticipated customer is a business. In this instance the price of goods are shown net of VAT. This is because the net price is effectively what those goods will cost the business, as the additional VAT that is payable can be reclaimed. The second is to the public. In this case, prices are shown gross of VAT, as (obviously) this cannot be reclaimed - what you see is what you pay. Brit/Euro customers do not therefore expect to see VAT tacked on afterwards.
Could you therefore please consider the following;
1. Changing the price displayed to the gross figure (best option)
2. Make it clear that the displayed figure is net of VAT, and that this will be added.
You are likely to annoy a few people if you don't .
BTW.. great game.