ORIGINAL: Joseph M
Sorry about this. We have seen the thread, and I am looking into this. For our site we set the price in USD, and then BlueSnap do the currency conversion, whereas on Steam they set the price based around their own conversion rates, so there can be variance between us. As Wings says, the USD price is the same and my colleague in Portugal also says that there is not a big difference in Euros between the two, so it does seem to just be a GBP issue and I am seeing the same prices you are. One way around this is to purchase the game in USD or another currency, then you will be charged a currency conversion rate by your bank, but this is usually less than the default conversion rates. I will contact BlueSnap about the issue, and if I don't get much from them I'll have to check with the directors, but they are currently on Annual Leave until Monday so I won't be able to check with them until then. Sorry for the delay while I look into this.
Thank-you for looking into this.
I did finally buy Sengoku Jidai Collectors ed from the matrix store using my anniversary coupon. The base price was cheaper on steam but the difference was not as extreme as the other games I quoted. My coupon allowed me to get the game considerably cheaper than steam.
I only hope the result of this price investigation is not to just increase the steam prices to match the GBP prices in the matrix store. £41 is just too expensive for those titles and in my view prices that high will really hurt sales to UK. Prices on steam need to be competitive or games will just not sell there.