For what it's worth, Dman777, I agree with you. The astronomical cost of many Matrix titles has definitely stayed my hand at some purchases I would have otherwise made. There is a big difference, psychologically, between spending $40-50 for a game, and spending $80 for a game (the cost of WitE for instance), or $90 (the cost of DW plus expansions). Buying WitP AE, also very expensive, was a difficult decision for me and that's from someone who played that game's predecessors (WitP, UV) all the way back to QQP's old title Battles in the South Pacific something like 20 years ago. And even for me, so invested in that particular theater, and that particular title, I almost did not purchase the game. I really would love to play WitE, similarly, but not at $80.
I've purchased 20 full titles and 2 expansions from Matrix. My purchasing has slowed down, dramatically, in part because I have been exposed to online publishing elsewhere. I have purchased over 200 titles from Steam, for instance, including many, many impulse purchases on sale games. Not a popular publisher to bring up here, I know, but the point is what it is. Put a cheaper price on titles and people buy them.
I'm not saying Matrix needs to adjust its pricing to meet the peculiarities of my buying habits. Perhaps they are doing just fine, doing what they're doing. More power to them, if so. I am still open to purchasing from Matrix, just not as easily as I once was in the case of the uber $ titles. If some titles were cheaper I'd almost certainly buy. And to that I say the first respondent's argument is silly... if games on Matrix were $200 each there would still be a group of people that would purchase them. But it surely would not make the best business sense.