ORIGINAL: Iain McNeil
... Telling people who are not subscribed to the newsletter to sign up to get a coupon feels unlikely to work as how do we communicate with them?...
That was my point, and is what the "September Newsletter is Out" announcement appeared to me to do. It says:
"This month's newsletter contains a special deal!...<snip>... If you are subscribed to our newsletter, be sure to open it to get the coupon code to use at checkout! If you don't get our newsletters or can't view it, click here to read.
"Signing up for our newsletter is easy! To receive newsletters, follow this link here and enter in your email. Once you've done that, you're all set!"
That sounded to me, first, like I could click to read online and get the coupon code. When that proved not to be the case, I heeded the second line and signed up to get the newsletter, believing I'd be all set. But I wasn't because no newsletter arrived.
Anyway, I don't mean to belabor the point. I think you are not understanding what I was suggesting, and I am probably not expressing it accurately, so I'll drop it here. Thank you for responding, and good luck going forward!